Doing business in Japan always surprises the unaware Westerner. Japanese culture has evolved after centuries of geographic isolation that brings with it unique values, traditions and customs. Although the Japanese are adept at business and want to work with foreign companies, the old saying of “You only have one time to make a first impression,” certainly holds true in Japan. When you plan to work in Japan, be prepared for very serious cross cultural miscommunications.
Japanese business people will make accommodations for foreign businesses. However, their traditions and customs must not be ignored. Foreign business people must prepare themselves for the Japanese government bureaucracy, meeting etiquette, dining experiences and meeting hierarchies.
Our goal at Tokyo Trade Company is to assist your business to take its products to Japan in a manner that is effective and timely.
Before you try to do business in Japan, know this: You don’t even know what you don’t know. Japanese consumers are hungry for products, but cutting through the Japanese red tape takes experience and manpower in Japan.
Tokyo Trade Company can help you get your products to Japan. We are an experienced partnership between Japanese and American businessmen. We can help you license your product, get government approval and market it throughout Japan.
The partners of Tokyo Trade have helped companies market a wide variety of products. We have experience marketing and selling through different venues and have helped sell consumable products such as: dog food, personal hygiene, nutritional products and cosmetics. Tokyo Trade Company has the management team with experience introducing American companies to Japan and we are ready to help you market and sell your product in Japan.
Kunihito Toma – An expert of logistics and operational issues, Kunihito has succeeded in getting governmental red tape and delivery of product to customers where many US suppliers have failed. Mr. Toma is a graduate of Brigham Young University with a bachelors degree in Business Management.
Shin Endo - Mr. Endo is a natural born channel sales manager. Understanding these channels that will best represent each product has helped Tokyo Trade Company get off to a fast start in Japan. Mr. Endo spent three years studying business management at Utah Valley State University before returning home to Japan.
Jeffery Boyle – Jeff has always been involved in sales and creates unusual opportunities. Jeff has a bachelors degree from Boise State and a law degree from the University of Idaho. Jeff writes a blog about various marketing ideas and self help topics at jefferyboyle.com.