Only 1% of small businesses in the United States export

97% of business in the United States is considered a small business, only 1% of them export. This statistic highlights the need for small businesses to consider thinking outside the box and expand their market share. The United States seems to be an easy target for the world’s goods. We are a melting pot from countries the world over. Many business leaders from around the world can find some...
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The Japanese/USA Trade Deficit

In 2007 the trade balance of Japan and the United States told a very compeling story: Japan does not buy enough product from the United States. The following graph show how the United States receives an incredible amount of goods from Japan, but Japan has a long way to go to make up the difference. We do not believe that this is Japan’s fault, rather American and European companies have been...
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To understand Japan, you must understand history.

In 1852 Captain Matthew C. Perry of the US Navy parked his fleet of steam frigates in the Yokohama harbor demanding that Japan open itself to trade with the United States. Until 1852 Japan was closed off from the rest of the world except in very few ports and limited their trade with the Dutch (theory goes that they were the only ones to try to understand Japanese). Since 1852 till today, Japan has...
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An Ice Hotel? The Experience Matters!

Understanding the Japanese market takes understanding the Japanese experience. There is a small town called Shimakappu located right in the middle of the northern island of Hokkaido. From January through February, during the coldest of winter, you can book a hotel room at the Alpha Resort Tomamu, in the exclusive Ice Hotel. This is not your ordinary run of the mill hotel without a heater, it is...
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The strength of the Japanese Yen

There are not a lot of currencies out there that are safer than the Japanese Yen. Since World War II, it has continued to strengthen and solidify itself as one of the top currencies of the world. There is a lot of confidence that comes with doing business in Japan, one of the most important factors to consider is the stability of the government and it’s currency. As the yen gets stronger against...
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Doing Business in Japan!

Welcome to Tokyo Trade Company, your opportunity to introduce your product to the Japan market. In these uncertain economic times, everyone is looking for a new market to introduce their products. Japan is a wonderful market that loves all things American. Did you know that some of the most popular eating-places in Japan are all American? McDonalds, Mr. Donuts, Denny’s, Coco’s, Kentucky Fried Chicken...
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Tokyo Brands

We keep company with powerful brands.  Although Tokyo Trade partners have helped brings millions of dollars of products to Japan, we are excited as a new company to announce a growing portfolio of clients we will be helping in Japan.  We are hard a work creating partnerships with retail locations and vendors in Japan to market your products. Finding the right vendors for your product is important...
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