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Doing business in Japan always surprises the unaware Westerner.  Japanese culture has evolved after centuries of geographic isolation that brings with it unique values, traditions and customs.  Although the Japanese are adept at business and want to work with foreign companies, the old saying of “You only have one time to make a first impression,” certainly holds true in Japan.  When you plan to work in Japan, be prepared for very serious cross cultural miscommunications.

Japanese business people will make accommodations for foreign businesses.  However, their traditions and customs must not be ignored.  Foreign business people must prepare themselves for the Japanese government bureaucracy, meeting etiquette, dining experiences and meeting hierarchies.

Our goal at Tokyo Trade Company is to assist your business to take its products to Japan in a manner that is effective and timely.

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